You know, the thing everyone left behind to do something new and exciting. Now the people around you are second guessing your decisions, there is decidedly a lower level of excitement, and the most dreaded thing happens - all of sudden, it feels like WORK again. Not because you've lost confidence in yourself or your ability (if you have, get over that one quickly), it's because of one hard cold fact: it's hard to dramatically change direction If on the other hand, you were mostly wrong, a dramatic change is required … Enter the Pivot If you were mostly right, only slight adjustments to the direction are required. Once you launch, and do actual battle in the market is the time you are proved right or wrong.
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WHERE IS IT 3AM RIGHT NOW PROFESSIONAL
No one likes to admit when things are not working out (in either our personal lives or in our professional lives), the reality is this: all the way through the development from Idea to Product, you made assumptions, and those assumptions could be 100% wrong. The "air is out of the balloon" - few people around the office are excited - and now, it's time to move in a different direction. And you've struggled over the past year to make any significant dent in the market. It didn't do what you wanted it to do, customers who were excited at launch, are not as excited today. What's not easy is after the"great" thing has been launched and it missed the mark. It's easy to stay excited about a "game changer", bouncing out of bed with new ideas, talking to partners and potential customers, telling them how "great this will be when it's launched". Either of those is filled with more dread, more stress, more pressure, than doing something new and exciting. Launching a new business or new product is never easy, although it is significantly easier than pivots and re-launches. It was going to be a long day … as many had been over the past few months. The first sight was my reflection in the mirror, with a slight disgusted shake of my head, I reached down, turned on the cold water and splashed some on my face.
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As I flipped the switch, it was like being slapped in the face as the darkness blinked away. No sense fighting it - so I swung my legs over the edge of the bed and stumbled to the bathroom. That uncomfortable feeling gripping my stomach, wrenching it into knots. It's 3am again and I woke up in a cold sweat.